2010/09/29

Borders, Toys “R” Us Use Pop Up Stores to Spur Holiday Sales

Around 50 Best Buy mobile outlets will open this holiday season

 

The game of life News Today


Residents of big cities are used to temporary space at retail locations for stores and shops seasonal special events that pop up, recruit temporary and disappear within six to eight weeks of activity at high volume. It is not uncommon in small towns and villages, even to see the shops of Halloween and Christmas village displays assume otherwise desolate and indoor shopping malls. Private Company Halloween spirit will open 850 stores in the United States Temporary in October, paying high rental rates in a convenient location for a single month, doing business astronomical, and closing the store after just thirty days.

This year, however, typically provide for a temporary worker has been adopted much more for the holiday shopping season will see the number of major national retail chain stores to open their season. Besieged book, music and movie retailer Borders Group, Inc. (NYSE: BGP), Illinois, most of the market in smaller cities starting Oct. 25 is located in eastern North America, with others scattered in the California Open Shop Borders Express. other states.

Borders has been on the verge of bankruptcy for years now, and its share price has fallen 95% of the course of five years. Their business eroded almost entirely by competitors Amazon.com  and Barnes & Noble. Their 25 seasonal stores will begin stocking Halloween-themed items transitioning to Christmas and Hanukkah-themed items in November. The stores will also stock major book, music and movie releases as well as a variety of electronics such as e-readers.

Private Toy retailer Toys "R" Us will do the same. The company announced yesterday that they would open 600 Toys "R" Us Express across the country and taking up 45,000 temporary employees. 

The strategy aims to increase sales poor, while maintaining low overhead. Most of the work force brought forward for these seasonal releases will not be retained after the holiday season. the cost of rental property will be sufficient to offset the revenue, provided that customers are actually the cost once again this holiday.

While Toys “R” Us and Borders Group open their Express locations, however, other retailers are looking at the coming holiday rush as a time for actual expansion. Best Buy Inc. CEO Brian Dunn announced his company’s plans to bring on 29,000 seasonal employees this holiday, while also opening 44 to 50 new Best Buy Mobile outlets. Best Buy will also be expanding its used video game business to 1000 of its existing stores. Best Buy is relatively healthy right now after rebounding from a 25% dip in share price at the beginning of the month, but shareholders have to wonder if the company might be better served by the low risk approach of only opening seasonal retail outlets rather than opening new permanent Mobile stores.

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